Western Digital

“Back It Up” External Hard Drives Campaign

WD sought a way to convey that its external hard drives are so easy to use, you never have to interrupt your day to store photos and videos. I wrote these out-of-home ads to highlight small, yet significant moments in everyday life that we often want to look back on forever–and emphasize that with WD, we can.

“Get Ahead of the Game” SSD Card Campaign

When Western Digital introduced new SSD cards, they changed the storage game–literally. This global campaign reached serious gamers around the world through print ads, posters, POP pieces, and banner ads.