Easterseals

Easterseals, an organization that supports people with disabilities, needed to raise awareness of–and therefore change–the fact that we all tend to stereotype people with disabilities based on what they look like. I wrote this campaign to help dispel negative assumptions.

I also helped to create a microsite experience that featured interviews I conducted with real Easterseals participants, as well as the Easterseals promise: a symbol we created to help audiences take action and show their support for the cause.