California Tobacco Control & Prevention

It’s no secret that Big Tobacco uses sinister tactics to lure in new users every day. But one of their most nefarious intentions is swept under the rug: for decades, they have specifically targeted African Americans with deadly menthol cigarettes. I worked with art director Michelle Lawrence to create this campaign that brings their dark tactics to light.

Spoken Word Poetry

Real artists from within the African-American community added another element of authenticity to this poignant campaign. I worked closely with spoken word poets Yazmin Monet Watkins, Kito Fortune, and Cram Nory B. to help create these radio spots.